:root {
  color-scheme: dark;
  --ink: #0a0a09;
  --ink-soft: #11110f;
  --charcoal: #191815;
  --charcoal-raised: #211f1b;
  --paper: #f0ebdf;
  --paper-soft: #d7d0c2;
  --paper-muted: #a9a296;
  --gold: #d0a72e;
  --gold-bright: #e4be49;
  --gold-dark: #6d571a;
  --line: rgba(208, 167, 46, 0.28);
  --line-soft: rgba(240, 235, 223, 0.14);
  --shadow: 0 26px 90px rgba(0, 0, 0, 0.28);

  --font-display: "Fraunces", Georgia, "Times New Roman", serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --shell: 1180px;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);
  --section-space: clamp(5rem, 10vw, 8.5rem);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 6rem;
}

body {
  margin: 0;
  overflow-x: clip;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

::selection {
  background: var(--gold);
  color: var(--ink);
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button {
  font: inherit;
}

p,
h1,
h2,
h3 {
  margin-top: 0;
}

p {
  color: var(--paper-soft);
}

.shell {
  width: min(100% - (var(--gutter) * 2), var(--shell));
  margin-inline: auto;
}

.section {
  padding-block: var(--section-space);
}

#creative-builds,
#demand-campaigns,
#smart-systems,
#from-the-lab,
#contact,
#how-we-work {
  scroll-margin-top: 6rem;
}

.skip-link {
  position: fixed;
  z-index: 999;
  top: 0.75rem;
  left: 0.75rem;
  transform: translateY(-180%);
  padding: 0.75rem 1rem;
  background: var(--gold-bright);
  color: var(--ink);
  font-weight: 700;
  transition: transform 160ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--gold-bright);
  outline-offset: 4px;
}

.eyebrow,
.section-label p,
.offer-pillar,
.signal-panel-top,
.signal-panel-bottom,
.pillar-kicker,
.offer-terms span,
.timing-note > span,
.made-line {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  line-height: 1.4;
  text-transform: uppercase;
}

.eyebrow {
  margin-bottom: 1.4rem;
  color: var(--gold-bright);
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.button {
  display: inline-flex;
  min-height: 3rem;
  align-items: center;
  justify-content: center;
  padding: 0.75rem 1.2rem;
  border: 1px solid transparent;
  font-size: 0.9rem;
  font-weight: 600;
  line-height: 1.2;
  transition:
    background-color 180ms ease,
    border-color 180ms ease,
    color 180ms ease,
    transform 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button-primary {
  background: var(--gold);
  color: var(--ink);
}

.button-primary:hover {
  background: var(--gold-bright);
}

.button-secondary,
.button-secondary-light {
  border-color: var(--line);
  color: var(--paper);
}

.button-secondary:hover,
.button-secondary-light:hover {
  border-color: var(--gold-bright);
  color: var(--gold-bright);
}

/* Header */
.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  border-bottom: 1px solid var(--line);
  background: rgba(10, 10, 9, 0.93);
  -webkit-backdrop-filter: blur(12px);
  backdrop-filter: blur(12px);
}

.header-inner {
  display: flex;
  min-height: 4.75rem;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.wordmark {
  display: inline-flex;
  flex: 0 0 auto;
  min-height: 2.75rem;
  flex-direction: column;
  justify-content: center;
  line-height: 1;
}

.wordmark-overline {
  margin-bottom: 0.25rem;
  padding-left: 0.15rem;
  color: var(--paper-muted);
  font-size: 0.62rem;
  font-weight: 600;
  letter-spacing: 0.38em;
}

.wordmark-name {
  color: var(--paper);
  font-family: var(--font-display);
  font-size: 1.32rem;
  font-weight: 500;
  letter-spacing: 0.055em;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(1rem, 2.3vw, 2rem);
}

.site-nav a {
  position: relative;
  min-height: 2.75rem;
  display: inline-flex;
  align-items: center;
  color: var(--paper-soft);
  font-size: 0.83rem;
  font-weight: 500;
  transition: color 160ms ease;
}

.site-nav a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: 0.35rem;
  left: 0;
  height: 1px;
  background: var(--gold);
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.site-nav a:hover {
  color: var(--gold-bright);
}

.site-nav a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.site-nav .nav-cta {
  min-height: 2.7rem;
  padding-inline: 1rem;
  border: 1px solid var(--gold);
  color: var(--gold-bright);
}

.site-nav .nav-cta:hover {
  background: var(--gold);
  color: var(--ink);
}

.site-nav .language-link {
  min-height: 2.2rem;
  padding-inline: 0.65rem;
  border: 1px solid var(--line);
  color: var(--gold-bright);
  font-weight: 600;
  letter-spacing: 0.08em;
}

.legal-page {
  min-height: calc(100svh - 4.75rem);
  padding-block: clamp(4rem, 8vw, 7rem);
}

.legal-copy {
  max-width: 48rem;
}

.legal-copy h1 {
  margin-bottom: 1.25rem;
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 7vw, 5rem);
  font-weight: 500;
  line-height: 1.02;
}

.legal-copy h2 {
  margin-top: 2.5rem;
  margin-bottom: 0.75rem;
  color: var(--gold-bright);
  font-size: 1.1rem;
}

.legal-copy a {
  color: var(--gold-bright);
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.menu-toggle {
  display: none;
  min-width: 4.65rem;
  min-height: 2.75rem;
  align-items: center;
  justify-content: center;
  gap: 0.65rem;
  border: 1px solid var(--line);
  background: transparent;
  color: var(--paper);
  cursor: pointer;
  font-size: 0.83rem;
  font-weight: 600;
}

.menu-lines {
  display: flex;
  width: 1rem;
  flex-direction: column;
  gap: 0.26rem;
}

.menu-lines i {
  display: block;
  height: 1px;
  background: currentColor;
  transition: transform 180ms ease;
}

[data-nav-open="true"] .menu-lines i:first-child {
  transform: translateY(0.145rem) rotate(45deg);
}

[data-nav-open="true"] .menu-lines i:last-child {
  transform: translateY(-0.145rem) rotate(-45deg);
}

/* Hero */
.hero {
  position: relative;
  display: grid;
  min-height: calc(100svh - 4.75rem);
  align-items: center;
  overflow: hidden;
  padding-block: clamp(5rem, 10vw, 8rem);
  border-bottom: 1px solid var(--line);
  background: var(--ink);
}

.hero::before,
.hero::after {
  position: absolute;
  pointer-events: none;
  content: "";
}

.hero::before {
  inset: 0;
  opacity: 0.14;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 4.5rem 4.5rem;
  -webkit-mask-image: linear-gradient(to right, transparent, #000 52%);
  mask-image: linear-gradient(to right, transparent, #000 52%);
}

.hero::after {
  right: -10rem;
  bottom: -13rem;
  width: 34rem;
  height: 34rem;
  border: 1px solid var(--line);
  border-radius: 50%;
  box-shadow:
    0 0 0 4rem rgba(208, 167, 46, 0.03),
    0 0 0 9rem rgba(208, 167, 46, 0.02);
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  align-items: center;
  grid-template-columns: minmax(0, 1.25fr) minmax(19rem, 0.75fr);
  gap: clamp(3rem, 8vw, 7rem);
}

.hero h1 {
  max-width: 20ch;
  margin-bottom: 1.75rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(2.7rem, 4.4vw, 5.2rem);
  font-weight: 500;
  letter-spacing: -0.038em;
  line-height: 0.98;
  text-wrap: balance;
}

.hero-support {
  max-width: 41rem;
  margin-bottom: 2rem;
  color: var(--paper-soft);
  font-size: clamp(1.05rem, 1.5vw, 1.17rem);
  line-height: 1.7;
}

.hero-shorthand {
  margin: -0.45rem 0 2rem;
  color: var(--paper);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.hero-shorthand span { color: var(--gold); padding-inline: 0.28rem; }

.hero-cinematic {
  position: relative;
  min-height: clamp(26rem, 54vw, 40rem);
  overflow: hidden;
  border-top: 1px solid var(--gold);
  border-bottom: 1px solid var(--gold);
  background: var(--charcoal);
  box-shadow: var(--shadow);
}

.hero-motion {
  isolation: isolate;
  background:
    radial-gradient(circle at 82% 16%, rgba(228, 190, 73, .16), transparent 32%),
    linear-gradient(145deg, #171612 0%, #0a0a09 58%, #12110e 100%);
}

.motion-grid {
  position: absolute;
  inset: 0;
  z-index: -1;
  opacity: .22;
  background-image:
    linear-gradient(rgba(208,167,46,.18) 1px, transparent 1px),
    linear-gradient(90deg, rgba(208,167,46,.18) 1px, transparent 1px);
  background-size: 3.5rem 3.5rem;
  -webkit-mask-image: linear-gradient(to bottom, #000, transparent 92%);
  mask-image: linear-gradient(to bottom, #000, transparent 92%);
  pointer-events: none;
}

.hero-video-top,
.hero-video-bottom {
  position: absolute;
  z-index: 2;
  right: 1rem;
  left: 1rem;
  display: flex;
  justify-content: space-between;
  gap: .75rem;
  color: var(--paper);
  font-size: .62rem;
  font-weight: 600;
  letter-spacing: .13em;
}

.hero-video-top { top: 1rem; }
.hero-video-bottom { bottom: 1rem; flex-wrap: wrap; color: var(--gold-bright); }

.motion-timecode::after {
  content: "";
  display: inline-block;
  width: .35rem;
  height: .35rem;
  margin-left: .45rem;
  border-radius: 50%;
  background: var(--gold-bright);
  box-shadow: 0 0 .8rem rgba(228,190,73,.75);
  animation: motionPulse 2s ease-in-out infinite;
}

.motion-stage {
  position: absolute;
  inset: 4rem 1.35rem 3.4rem;
  overflow: hidden;
}

.motion-site,
.motion-campaign,
.motion-lead,
.motion-made {
  position: absolute;
  inset: 0;
}

.motion-site {
  border: 1px solid rgba(240,235,223,.2);
  background: #0c0c0b;
  box-shadow: 0 1.5rem 5rem rgba(0,0,0,.42);
  animation: motionSite 12s cubic-bezier(.22,1,.36,1) infinite;
}

.motion-browserbar {
  display: flex;
  height: 2.25rem;
  align-items: center;
  gap: .35rem;
  padding-inline: .75rem;
  border-bottom: 1px solid rgba(240,235,223,.13);
  color: var(--paper-muted);
  font-size: .55rem;
  letter-spacing: .08em;
}

.motion-browserbar i { width: .35rem; height: .35rem; border: 1px solid var(--gold-dark); border-radius: 50%; }
.motion-browserbar span { margin-left: .35rem; }

.motion-sitebody { padding: clamp(1.35rem, 4vw, 2.6rem); }
.motion-sitebody p,
.motion-campaign > span,
.motion-lead > span { margin: 0 0 1rem; color: var(--gold-bright); font-size: .58rem; font-weight: 600; letter-spacing: .16em; }
.motion-sitebody strong { display: block; margin-bottom: 1.4rem; color: var(--paper); font-family: var(--font-display); font-size: clamp(2.2rem,5vw,4.4rem); font-weight: 500; letter-spacing: -.045em; line-height: .9; }
.motion-copyline { display: block; height: 1px; margin-top: .65rem; background: rgba(240,235,223,.25); transform-origin: left; animation: drawLine 12s ease infinite; }
.motion-copyline.line-one { width: 72%; }
.motion-copyline.line-two { width: 48%; }
.motion-sitebody b { display: inline-block; margin-top: 1.5rem; padding: .65rem .8rem; background: var(--gold); color: var(--ink); font-size: .55rem; letter-spacing: .1em; }

.motion-campaign,
.motion-lead { display: flex; flex-direction: column; justify-content: center; padding: clamp(1.5rem,5vw,3.2rem); opacity: 0; transform: translateY(2rem); }
.motion-campaign { animation: motionCampaign 12s cubic-bezier(.22,1,.36,1) infinite; }
.motion-campaign strong { color: var(--paper); font-family: var(--font-display); font-size: clamp(2rem,4.5vw,3.8rem); font-weight: 500; letter-spacing: -.035em; line-height: .98; }
.motion-bars { display: flex; height: 5.2rem; align-items: flex-end; gap: .45rem; margin-top: 2rem; border-bottom: 1px solid var(--line); }
.motion-bars i { flex: 1; height: var(--bar); background: linear-gradient(to top, var(--gold-dark), var(--gold-bright)); transform: scaleY(0); transform-origin: bottom; animation: growBar 12s cubic-bezier(.22,1,.36,1) infinite; }
.motion-bars i:nth-child(1) { --bar: 28%; }.motion-bars i:nth-child(2) { --bar: 46%; }.motion-bars i:nth-child(3) { --bar: 63%; }.motion-bars i:nth-child(4) { --bar: 76%; }.motion-bars i:nth-child(5) { --bar: 94%; }

.motion-lead { animation: motionLead 12s cubic-bezier(.22,1,.36,1) infinite; }
.motion-lead strong { max-width: 100%; color: var(--paper); font-family: var(--font-display); font-size: clamp(2.6rem,3.7vw,3.8rem); font-weight: 500; letter-spacing: -.05em; line-height: .9; white-space: nowrap; }
.motion-path { display: grid; margin: 2rem 0 1rem; grid-template-columns: repeat(3,1fr); gap: .65rem; }
.motion-path i { height: .5rem; border: 1px solid var(--gold); background: rgba(208,167,46,.08); }
.motion-path i::after { display: block; width: 0; height: 100%; background: var(--gold); content: ""; animation: fillPath 12s ease infinite; }
.motion-path i:nth-child(2)::after { animation-delay: .16s; }.motion-path i:nth-child(3)::after { animation-delay: .32s; }
.motion-lead small { color: var(--paper-muted); font-size: .5rem; letter-spacing: .12em; }

.motion-made { display: flex; align-items: center; justify-content: center; flex-direction: column; opacity: 0; text-align: center; animation: motionMade 12s cubic-bezier(.22,1,.36,1) infinite; }
.motion-made strong { color: var(--paper); font-family: var(--font-display); font-size: clamp(4rem,10vw,8rem); font-weight: 600; letter-spacing: -.06em; line-height: .8; }
.motion-made span { margin-top: 1.4rem; color: var(--gold-bright); font-size: .55rem; font-weight: 600; letter-spacing: .13em; }

@keyframes motionSite { 0%,25%{opacity:1;transform:scale(1)} 31%,100%{opacity:0;transform:scale(1.045)} }
@keyframes motionCampaign { 0%,26%{opacity:0;transform:translateY(2rem)} 33%,52%{opacity:1;transform:none} 59%,100%{opacity:0;transform:translateY(-1rem)} }
@keyframes motionLead { 0%,54%{opacity:0;transform:translateY(2rem)} 61%,78%{opacity:1;transform:none} 84%,100%{opacity:0;transform:translateY(-1rem)} }
@keyframes motionMade { 0%,79%{opacity:0;transform:scale(.96)} 86%,96%{opacity:1;transform:none} 100%{opacity:0;transform:scale(1.02)} }
@keyframes drawLine { 0%{transform:scaleX(0)} 12%,25%{transform:scaleX(1)} 31%,100%{transform:scaleX(0)} }
@keyframes growBar { 0%,31%{transform:scaleY(0)} 42%,52%{transform:scaleY(1)} 59%,100%{transform:scaleY(0)} }
@keyframes fillPath { 0%,61%{width:0} 70%,78%{width:100%} 84%,100%{width:0} }
@keyframes motionPulse { 50%{opacity:.35;transform:scale(.78)} }

/* Plain-language bridge */
.clarity { background: var(--paper); color: var(--ink); }
.clarity-intro { max-width: 61rem; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.clarity-kicker { margin-bottom: 1rem; color: var(--gold-dark); font-size: .75rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.clarity h2 { margin-bottom: 0; color: var(--ink); font-family: var(--font-display); font-size: clamp(2.5rem, 5vw, 5rem); font-weight: 500; letter-spacing: -.035em; line-height: 1; }
.clarity-grid { display: grid; border-top: 1px solid rgba(10,10,9,.2); border-bottom: 1px solid rgba(10,10,9,.2); grid-template-columns: repeat(4,1fr); }
.clarity-grid article { min-width: 0; padding: 2rem; }
.clarity-grid article + article { border-left: 1px solid rgba(10,10,9,.2); }
.clarity-grid p { min-height: 5.5rem; margin-bottom: 2rem; color: #4a463e; font-size: 1rem; }
.clarity-grid h3 { margin: 0; color: var(--ink); font-family: var(--font-display); font-size: clamp(1.55rem, 2.4vw, 2.2rem); font-weight: 500; line-height: 1.15; }

.signal-panel {
  align-self: stretch;
  padding: 1.4rem 0;
  border-top: 1px solid var(--gold);
  border-bottom: 1px solid var(--gold);
}

.signal-panel-top,
.signal-panel-bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  color: var(--paper-muted);
  letter-spacing: 0.12em;
}

.signal-panel-bottom {
  align-items: center;
  margin-top: 1.2rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line-soft);
  font-size: 0.65rem;
}

.status-light {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  color: var(--gold-bright);
}

.status-light i {
  width: 0.4rem;
  height: 0.4rem;
  border: 1px solid var(--gold-bright);
  border-radius: 50%;
  background: var(--gold-dark);
}

.signal-wave {
  position: relative;
  display: flex;
  height: 4.5rem;
  align-items: center;
  gap: 0.18rem;
  margin-block: 1.3rem;
  overflow: hidden;
}

.signal-wave::before {
  position: absolute;
  right: 0;
  left: 0;
  height: 1px;
  background: var(--line);
  content: "";
}

.signal-wave span {
  position: relative;
  z-index: 1;
  width: 2px;
  flex: 1 1 auto;
  max-width: 3px;
  border-radius: 999px;
  background: var(--gold);
  opacity: 0.62;
}

.signal-list {
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line-soft);
  list-style: none;
}

.signal-list li {
  display: grid;
  min-height: 4.35rem;
  align-items: center;
  padding-block: 0.65rem;
  border-bottom: 1px solid var(--line-soft);
  grid-template-columns: 2.7rem 1fr auto;
  gap: 0.8rem;
}

.signal-list span {
  color: var(--gold);
  font-family: var(--font-display);
  font-size: 0.9rem;
}

.signal-list strong {
  color: var(--paper);
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 500;
}

.signal-list em {
  color: var(--paper-muted);
  font-size: 0.78rem;
  font-style: normal;
}

/* Shared editorial structure */
.studio {
  background: var(--ink-soft);
}

.studio-intro,
.section-heading,
.lab-grid,
.about-grid,
.contact-grid {
  display: grid;
  grid-template-columns: minmax(7rem, 10rem) minmax(0, 1fr);
  gap: clamp(2rem, 7vw, 6rem);
}

.section-label {
  display: flex;
  align-items: flex-start;
  gap: 0.8rem;
  padding-top: 0.5rem;
}

.section-label span {
  color: var(--gold);
  font-family: var(--font-display);
  font-size: 0.9rem;
}

.section-label p {
  margin: 0;
  color: var(--paper-muted);
}

.studio-statement {
  max-width: 52rem;
}

.studio-statement h2,
.section-heading h2,
.lab-copy h2,
.about-copy h2,
.contact-copy h2 {
  margin-bottom: 1.5rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(2.4rem, 5.2vw, 5.5rem);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1;
  text-wrap: balance;
}

.studio-statement > p:first-of-type {
  max-width: 42rem;
  margin-bottom: 1.2rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2.5vw, 2rem);
  line-height: 1.42;
}

.studio-statement .muted {
  margin-bottom: 0;
  color: var(--paper-muted);
  font-size: 1.05rem;
}

.pillars-grid {
  display: grid;
  margin-top: clamp(4rem, 8vw, 6.5rem);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  grid-template-columns: repeat(4, 1fr);
}

.pillar {
  position: relative;
  min-width: 0;
  padding: clamp(1.35rem, 2vw, 2.2rem);
}

.pillar + .pillar {
  border-left: 1px solid var(--line);
}

.pillar-number {
  position: absolute;
  top: 1rem;
  right: 1rem;
  color: rgba(240, 235, 223, 0.11);
  font-family: var(--font-display);
  font-size: 4.7rem;
  line-height: 1;
}

.pillar-kicker {
  position: relative;
  margin-bottom: 2.8rem;
  color: var(--gold-bright);
}

.pillar h3 {
  position: relative;
  margin-bottom: 1rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.65rem, 2.5vw, 2.35rem);
  font-weight: 500;
  line-height: 1.05;
}

.pillar > p:not(.pillar-kicker) {
  position: relative;
  min-height: 7.8rem;
  margin-bottom: 1.6rem;
}

.pillar a,
.text-link {
  display: inline-flex;
  min-height: 2.75rem;
  align-items: center;
  gap: 0.45rem;
  color: var(--gold-bright);
  font-size: 0.88rem;
  font-weight: 600;
}

.pillar a span,
.text-link span {
  transition: transform 160ms ease;
}

.pillar a:hover span,
.text-link:hover span {
  transform: translate(0.2rem, 0.15rem);
}

/* Offers */
.offers {
  border-top: 1px solid var(--line);
  background: var(--charcoal);
}

.section-heading {
  align-items: start;
  margin-bottom: clamp(3rem, 7vw, 5.5rem);
}

.section-heading > div:last-child {
  max-width: 50rem;
}

.section-heading h2 {
  font-size: clamp(2.45rem, 5vw, 5rem);
}

.section-heading > div:last-child > p {
  max-width: 42rem;
  margin-bottom: 0;
  font-size: 1.05rem;
}

.offer-stack {
  display: grid;
  gap: 1.5rem;
}

.offer {
  position: relative;
  overflow: hidden;
  padding: clamp(1.5rem, 4vw, 3.2rem);
  border: 1px solid var(--line-soft);
  background: var(--ink-soft);
  box-shadow: var(--shadow);
}

.offer-featured {
  border-color: var(--gold);
}

.offer-ribbon {
  position: absolute;
  top: 0;
  right: 0;
  padding: 0.55rem 0.8rem;
  background: var(--gold);
  color: var(--ink);
  font-size: 0.67rem;
  font-weight: 700;
  letter-spacing: 0.13em;
  line-height: 1.2;
}

.offer-heading {
  display: grid;
  align-items: end;
  padding-bottom: 2rem;
  border-bottom: 1px solid var(--line-soft);
  grid-template-columns: minmax(0, 1fr) minmax(13rem, auto);
  gap: 2.5rem;
}

.offer-pillar {
  margin-bottom: 0.8rem;
  color: var(--gold-bright);
}

.offer-pillar span {
  color: var(--paper-muted);
}

.offer h3 {
  margin-bottom: 0.75rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 4vw, 4rem);
  font-weight: 500;
  letter-spacing: -0.025em;
  line-height: 1.02;
}

.offer-lead {
  max-width: 39rem;
  margin-bottom: 0;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.1rem, 2vw, 1.42rem);
}

.offer-price {
  text-align: right;
}

.offer-price strong {
  display: block;
  color: var(--gold-bright);
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3.5rem);
  font-weight: 500;
  letter-spacing: -0.025em;
  line-height: 1;
  white-space: nowrap;
}

.offer-price span {
  display: block;
  max-width: 20rem;
  margin-top: 0.7rem;
  margin-left: auto;
  color: var(--paper-muted);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  line-height: 1.4;
}

.offer-body {
  display: grid;
  padding-top: 2rem;
  grid-template-columns: minmax(0, 1.15fr) minmax(15rem, 0.85fr);
  gap: clamp(2rem, 6vw, 5rem);
}

.offer-copy > p {
  max-width: 42rem;
  color: var(--paper);
  font-size: 1.03rem;
}

.scope-list {
  display: grid;
  max-width: 44rem;
  margin: 1.5rem 0 0;
  padding: 0;
  border-top: 1px solid var(--line-soft);
  list-style: none;
}

.scope-list li {
  position: relative;
  padding: 0.9rem 0 0.9rem 1.4rem;
  border-bottom: 1px solid var(--line-soft);
  color: var(--paper-soft);
}

.scope-list li::before {
  position: absolute;
  top: 1.58rem;
  left: 0;
  width: 0.55rem;
  height: 1px;
  background: var(--gold);
  content: "";
}

.offer-terms {
  padding-left: 1.5rem;
  border-left: 1px solid var(--line);
}

.offer-terms p {
  margin-bottom: 1.25rem;
  color: var(--paper-soft);
  font-size: 0.9rem;
}

.offer-terms span {
  display: block;
  margin-bottom: 0.35rem;
  color: var(--gold-bright);
  font-size: 0.64rem;
}

.offer-terms .guardrail {
  padding: 0.8rem 0 0.8rem 1rem;
  border-left: 2px solid var(--gold-dark);
  color: var(--paper-muted);
}

.timing-note {
  display: grid;
  align-items: center;
  margin-top: 1.5rem;
  padding: 1.2rem clamp(1.5rem, 4vw, 3.2rem);
  border: 1px solid var(--line-soft);
  grid-template-columns: minmax(8rem, 0.28fr) 1fr;
  gap: 1.5rem;
}

.timing-note > span {
  color: var(--gold-bright);
}

.timing-note p {
  margin: 0;
  font-size: 0.9rem;
}

/* Practical AI and workflow setup */
.ai-setup {
  border-top: 1px solid rgba(10, 10, 9, 0.18);
  background: var(--paper);
  color: var(--ink);
}

.ai-setup-heading {
  display: grid;
  align-items: start;
  margin-bottom: clamp(3rem, 7vw, 5.5rem);
  grid-template-columns: minmax(11rem, 0.34fr) minmax(0, 1fr);
  gap: clamp(2rem, 7vw, 7rem);
}

.section-label-dark {
  border-bottom-color: rgba(10, 10, 9, 0.2);
}

.section-label-dark p {
  color: #5b554b;
}

.ai-setup-heading h2 {
  margin-bottom: 1.5rem;
  color: var(--ink);
  font-family: var(--font-display);
  font-size: clamp(2.45rem, 5vw, 5rem);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1;
}

.ai-setup-heading > div:last-child > p {
  max-width: 46rem;
  margin-bottom: 0;
  color: #4a463e;
  font-size: 1.05rem;
}

.setup-groups {
  display: grid;
  gap: 2.5rem;
}

.setup-group {
  border-top: 1px solid rgba(10, 10, 9, 0.24);
}

.setup-group-heading {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem;
  padding: 1rem 0;
}

.setup-group-heading p {
  margin: 0;
  color: var(--gold-dark);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.14em;
}

.setup-group-heading span {
  color: #6b655b;
  font-size: 0.86rem;
}

.setup-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
}

.setup-card {
  min-width: 0;
  padding: clamp(1.4rem, 3vw, 2.2rem);
  border: 1px solid rgba(10, 10, 9, 0.18);
  background: rgba(255, 255, 255, 0.45);
}

.setup-card-premium {
  border-color: rgba(151, 115, 50, 0.5);
  background: #151512;
  color: var(--paper);
}

.setup-price {
  margin-bottom: 1.6rem;
  color: var(--gold-dark);
  font-family: var(--font-display);
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  line-height: 1;
}

.setup-card-premium .setup-price {
  color: var(--gold-bright);
}

.setup-price span {
  font-family: var(--font-body);
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.12em;
}

.setup-card h3 {
  margin-bottom: 0.9rem;
  color: inherit;
  font-family: var(--font-display);
  font-size: clamp(1.45rem, 2.3vw, 2rem);
  font-weight: 500;
  line-height: 1.1;
}

.setup-card > p:last-of-type {
  margin-bottom: 0;
  color: #4a463e;
  font-size: 0.94rem;
}

.setup-card-premium > p:last-of-type,
.setup-card-premium small {
  color: var(--paper-soft);
}

.setup-card small {
  display: block;
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line-soft);
  font-size: 0.78rem;
}

.ai-setup-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-top: 2rem;
  padding: 1.5rem;
  border: 1px solid rgba(10, 10, 9, 0.2);
  gap: 2rem;
}

.ai-setup-footer p {
  max-width: 47rem;
  margin: 0;
  color: #4a463e;
}

.button-dark {
  flex: 0 0 auto;
  border-color: var(--ink);
  background: var(--ink);
  color: var(--paper);
}

/* From the Lab */
.lab {
  overflow: hidden;
  border-top: 1px solid var(--gold);
  border-bottom: 1px solid var(--gold);
  background: var(--ink);
}

.section-label-light p {
  color: var(--paper-soft);
}

.lab-copy {
  max-width: 53rem;
}

.lab-copy > p:first-of-type {
  max-width: 48rem;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.25rem, 2.3vw, 1.9rem);
  line-height: 1.5;
}

.lab-copy .lab-sub {
  margin: 1.3rem 0 0;
  color: var(--gold-bright);
  font-size: 1rem;
}

.lab-index {
  display: grid;
  margin-top: clamp(3.5rem, 7vw, 6rem);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  grid-template-columns: repeat(3, 1fr);
}

.lab-index > div {
  min-height: 12rem;
  padding: 1.5rem;
}

.lab-index > div + div {
  border-left: 1px solid var(--line);
}

.lab-index span {
  color: var(--gold);
  font-family: var(--font-display);
  font-size: 0.9rem;
}

.lab-index p {
  max-width: 12ch;
  margin: 3.1rem 0 0;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.3rem, 2.2vw, 1.8rem);
  line-height: 1.2;
}

.lab-footnote {
  margin-top: 1.4rem;
}

.lab-footnote p {
  margin: 0;
  color: var(--paper-muted);
  font-size: 0.85rem;
}

/* MADE. */
.made {
  background: var(--paper);
  color: var(--ink);
}

.made-grid {
  display: grid;
  align-items: start;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(3rem, 9vw, 8rem);
}

.made-mark {
  margin-bottom: 0.85rem;
  color: var(--ink);
  font-family: var(--font-display);
  font-size: clamp(5rem, 13vw, 10rem);
  font-weight: 600;
  letter-spacing: -0.055em;
  line-height: 0.78;
}

.made-line {
  margin: 0;
  color: var(--gold-dark);
}

.made-copy > p {
  margin-bottom: 2rem;
  color: var(--ink);
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2.5vw, 2rem);
  line-height: 1.42;
}

.made-copy ul {
  display: grid;
  margin: 0;
  padding: 0;
  border-top: 1px solid rgba(10, 10, 9, 0.18);
  list-style: none;
  grid-template-columns: repeat(2, 1fr);
}

.made-copy li {
  min-height: 5.5rem;
  padding: 1.2rem 1rem 1.2rem 0;
  border-bottom: 1px solid rgba(10, 10, 9, 0.18);
  color: var(--ink);
  font-size: 0.95rem;
  font-weight: 600;
}

.made-copy li:nth-child(even) {
  padding-left: 1.2rem;
  border-left: 1px solid rgba(10, 10, 9, 0.18);
}

.made-copy li span {
  display: block;
  margin-bottom: 0.25rem;
  color: var(--gold-dark);
  font-family: var(--font-display);
  font-size: 0.78rem;
}

/* About */
.about {
  border-top: 1px solid var(--line);
  background: var(--ink-soft);
}

.about-copy {
  max-width: 53rem;
}

.about-copy h2 {
  font-size: clamp(2.5rem, 5vw, 5.1rem);
}

.about-copy > p {
  max-width: 42rem;
  font-size: 1.05rem;
}

.about-copy > p:first-of-type {
  color: var(--paper);
  font-family: var(--font-display);
  font-size: clamp(1.25rem, 2.3vw, 1.75rem);
  line-height: 1.5;
}

/* Contact */
.contact {
  border-top: 1px solid var(--gold);
  background: var(--charcoal);
}

.contact-copy {
  max-width: 55rem;
}

.contact-copy h2 {
  font-size: clamp(2.6rem, 5.6vw, 5.8rem);
}

.contact-copy > p {
  max-width: 40rem;
  font-size: 1.05rem;
}

.contact-email {
  display: inline-flex;
  min-height: 3rem;
  align-items: center;
  max-width: 100%;
  margin: 1.5rem 0 2.2rem;
  color: var(--gold-bright);
  font-family: var(--font-display);
  font-size: clamp(1.45rem, 4.1vw, 3.8rem);
  line-height: 1.12;
  overflow-wrap: anywhere;
  text-decoration: underline;
  text-decoration-color: var(--gold-dark);
  text-decoration-thickness: 1px;
  text-underline-offset: 0.22em;
  transition: text-decoration-color 160ms ease;
}

.contact-email:hover {
  text-decoration-color: var(--gold-bright);
}

/* Footer */
.site-footer {
  padding-block: 3rem 2rem;
  border-top: 1px solid var(--line);
  background: var(--ink);
}

.footer-top,
.footer-bottom {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.wordmark-footer .wordmark-name {
  font-size: 1.55rem;
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 1rem 1.6rem;
}

.footer-nav a {
  display: inline-flex;
  min-height: 2.75rem;
  align-items: center;
  color: var(--paper-soft);
  font-size: 0.8rem;
}

.footer-nav a:hover {
  color: var(--gold-bright);
}

.footer-bottom {
  margin-top: 2rem;
  padding-top: 1.4rem;
  border-top: 1px solid var(--line-soft);
}

.footer-bottom p {
  margin: 0;
  color: var(--paper-muted);
  font-size: 0.74rem;
}

.footer-bottom p:last-child {
  color: var(--paper);
  font-weight: 600;
  letter-spacing: 0.1em;
}

.footer-bottom p:last-child span {
  margin-left: 0.4rem;
  color: var(--gold);
}

/* Progressive reveal */
.reveal-ready [data-reveal] {
  opacity: 0;
  transform: translateY(1rem);
  transition:
    opacity 620ms cubic-bezier(0.22, 1, 0.36, 1),
    transform 620ms cubic-bezier(0.22, 1, 0.36, 1);
}

.reveal-ready [data-reveal].is-visible {
  opacity: 1;
  transform: none;
}

/* Responsive */
@media (max-width: 70rem) {
  .header-inner {
    min-height: 4.5rem;
    flex-wrap: wrap;
    padding-block: 0.7rem;
  }

  .menu-toggle {
    display: inline-flex;
  }

  .site-nav {
    order: 3;
    width: 100%;
    padding: 0.75rem 0 0.2rem;
    border-top: 1px solid var(--line-soft);
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .site-nav a {
    min-height: 3rem;
    padding-inline: 0.3rem;
    border-bottom: 1px solid var(--line-soft);
    font-size: 0.86rem;
  }

  .site-nav a:not(.nav-cta)::after {
    display: none;
  }

  .site-nav .nav-cta {
    justify-content: center;
    padding-inline: 0.75rem;
  }

  .nav-ready .site-header .site-nav,
  .site-header[data-nav-enhanced="true"] .site-nav {
    display: none;
  }

  .nav-ready .site-header[data-nav-open="true"] .site-nav,
  .site-header[data-nav-enhanced="true"][data-nav-open="true"] .site-nav {
    display: grid;
  }
}

@media (max-width: 68rem) {
  .pillars-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .pillar:nth-child(odd) {
    border-left: 0;
  }

  .pillar:nth-child(n+3) {
    border-top: 1px solid var(--line);
  }

  .site-nav {
    gap: 1rem;
  }

  .site-nav a {
    font-size: 0.78rem;
  }

  .hero-grid {
    grid-template-columns: minmax(0, 1.12fr) minmax(17rem, 0.88fr);
    gap: 3.2rem;
  }

  .offer-heading {
    grid-template-columns: minmax(0, 1fr) minmax(12rem, 0.4fr);
  }
}

@media (max-width: 53rem) {
  html {
    scroll-padding-top: 5.25rem;
  }

  .header-inner {
    min-height: 4.5rem;
    flex-wrap: wrap;
    padding-block: 0.7rem;
  }

  .menu-toggle {
    display: inline-flex;
  }

  .site-nav {
    order: 3;
    width: 100%;
    padding: 0.75rem 0 0.2rem;
    border-top: 1px solid var(--line-soft);
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .site-nav a {
    min-height: 3rem;
    padding-inline: 0.3rem;
    border-bottom: 1px solid var(--line-soft);
    font-size: 0.86rem;
  }

  .site-nav a:not(.nav-cta)::after {
    display: none;
  }

  .site-nav .nav-cta {
    justify-content: center;
    padding-inline: 0.75rem;
  }

  .site-header[data-nav-enhanced="true"] .site-nav {
    display: none;
  }

  .site-header[data-nav-enhanced="true"][data-nav-open="true"] .site-nav {
    display: grid;
  }

  .hero {
    min-height: auto;
  }

  .hero-grid {
    grid-template-columns: 1fr;
  }

  .hero-cinematic { min-height: min(72vw, 31rem); }

  .clarity-grid { grid-template-columns: 1fr; }
  .clarity-grid article { padding: 1.6rem 0; }
  .clarity-grid article + article { border-top: 1px solid rgba(10,10,9,.2); border-left: 0; }
  .clarity-grid p { min-height: 0; margin-bottom: 1rem; }

  .hero h1 {
    max-width: 20ch;
  }

  .signal-panel {
    max-width: 39rem;
  }

  .pillars-grid {
    grid-template-columns: 1fr;
  }

  .pillar {
    min-height: 18rem;
  }

  .pillar + .pillar {
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .pillar > p:not(.pillar-kicker) {
    min-height: auto;
  }

  .offer-heading,
  .offer-body {
    grid-template-columns: 1fr;
    gap: 1.5rem;
  }

  .offer-price {
    text-align: left;
  }

  .offer-price span {
    margin-left: 0;
  }

  .offer-terms {
    padding-top: 1.5rem;
    padding-left: 0;
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .offer-featured {
    padding-top: 4.5rem;
  }

  .ai-setup-heading {
    grid-template-columns: 1fr;
  }

  .setup-grid {
    grid-template-columns: 1fr;
  }

  .ai-setup-footer {
    align-items: flex-start;
    flex-direction: column;
  }

  .made-grid {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  .hero-motion * { animation: none !important; }
  .motion-site { opacity: 1; transform: none; }
  .motion-campaign, .motion-lead, .motion-made { display: none; }
}

@media (max-width: 43rem) {
  :root {
    --gutter: 1.15rem;
    --section-space: 4.5rem;
  }

  .hero {
    padding-block: 4.75rem;
  }

  .hero::before {
    background-size: 3.5rem 3.5rem;
  }

  .hero h1 {
    font-size: clamp(2.35rem, 11vw, 3.7rem);
    line-height: 1.01;
  }

  .button-row {
    flex-direction: column;
  }

  .button {
    width: 100%;
  }

  .signal-list li {
    grid-template-columns: 2.3rem 1fr;
  }

  .signal-list em {
    grid-column: 2;
  }

  .studio-intro,
  .section-heading,
  .lab-grid,
  .about-grid,
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .section-label {
    padding-bottom: 0.9rem;
    border-bottom: 1px solid var(--line);
  }

  .section-label-light {
    border-bottom-color: var(--line-soft);
  }

  .pillar {
    min-height: 16rem;
    padding: 1.5rem;
  }

  .offer {
    padding: 1.35rem;
  }

  .offer-featured {
    padding-top: 4.4rem;
  }

  .offer-ribbon {
    right: auto;
    left: 0;
  }

  .offer-price strong {
    white-space: normal;
  }

  .timing-note {
    grid-template-columns: 1fr;
    gap: 0.5rem;
  }

  .lab-index {
    grid-template-columns: 1fr;
  }

  .lab-index > div {
    min-height: 9rem;
  }

  .lab-index > div + div {
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .lab-index p {
    margin-top: 1.8rem;
  }

  .made-copy ul {
    grid-template-columns: 1fr;
  }

  .made-copy li:nth-child(even) {
    padding-left: 0;
    border-left: 0;
  }

  .footer-top,
  .footer-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer-nav {
    width: 100%;
    justify-content: flex-start;
  }

  .footer-bottom {
    gap: 0.6rem;
  }
}

@media (max-width: 28rem) {
  .site-nav {
    grid-template-columns: 1fr;
  }

  .signal-panel-top,
  .signal-panel-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  .contact-email {
    font-size: 1.4rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .reveal-ready [data-reveal] {
    opacity: 1;
    transform: none;
  }
}
/* October 27: personalized setup and clear audience entry points. */
.offer-disclosure{border-top:1px solid var(--line);margin-top:24px}.offer-disclosure summary{cursor:pointer;padding:18px 0;min-height:44px;color:var(--paper);line-height:1.5}.offer-disclosure[open] .offer-body{margin-top:8px}.offer-enquiry{margin-top:18px;display:inline-flex}.work-example{max-width:750px;border-top:1px solid var(--line);padding-top:24px}.work-example h3{font:500 clamp(26px,3vw,38px)/1.2 var(--font-display);margin:16px 0}.work-example .text-link{display:inline-flex;margin-top:18px}
.personal-setup p{color:#30342c}.personal-setup h2,.personal-setup h3,.personal-setup li{color:#171915}
.personal-setup h2,.personal-setup h3{font-family:var(--font-display)}
.audience-links{display:flex;flex-wrap:wrap;gap:12px 24px;margin-top:24px;font-size:.85rem}.audience-links a{text-underline-offset:5px}
.personal-setup{background:#f3f0e8;color:#171915;padding:80px 0;scroll-margin-top:100px}.personal-setup-layout{display:grid;grid-template-columns:1fr 1fr;gap:64px}.personal-setup h2{font-size:clamp(36px,4.5vw,64px);line-height:1.08;margin:20px 0}.personal-setup p{line-height:1.7;margin:16px 0}.personal-setup .personal-price{font-weight:600;font-size:21px}.personal-price span{font-size:14px;font-weight:400}.personal-setup .button{margin-top:16px;white-space:normal;text-align:left}.personal-note{font-size:13px}.personal-delivery{border:1px solid #797b6d;padding:30px}.personal-delivery h3{font-size:24px;line-height:1.3}.personal-delivery ul{padding-left:22px;line-height:1.7}.personal-delivery li{margin:10px 0}.personal-delivery p{font-size:14px}
@media(max-width:760px){.personal-setup{padding:48px 0}.personal-setup-layout{grid-template-columns:1fr;gap:28px}.personal-delivery{padding:22px}.personal-setup .button{max-width:100%}.personal-price span{display:block}}